MRS Awards 2015 – The Winners

11th December 2015

“A change of venue for this year’s Dinner and what a difference – a very tight set-up and such attentive staff.

John Bizzell is, as ever, the best ‘meet ‘n greet’ in the business and made me very welcome on my arrival with Dame Dianne Thompson, President of the MRS. John ran through the usual routine of what would be required of me and stage positions, before escorting me to the VIP bar for this year’s bottle of Bollinger, before Dinner – all too delightful!

Jane Frost delivered an ever more confident and welcoming opening address – in a fabulous black number, bejewelled to the heavens – my God they were to kill for!

Miles Jupp pushed his apparent disregard for the industry with amusing aplomb and was a great success, and rather a nice fellow with it.

The ceremonies culminated, as ever, with the Best Agency Awards and then the Dinner was over.

Until next year – adieu!”

The MRS Awards celebrate research’s ability to drive innovation, inspire change and deliver results. Evidence matters and the MRS Awards are proof positive of the power of research.

The winners of the MRS Awards 2015 were announced at Supernova London on 7 December. Foreign Tongues Translation would, once again, like to congratulate all of this year’s winners.

WINNERS

MRS President’s Medal
StreetInvest for Growing Up on the Streets

MRS Grand Prix and MRS Award for Advertising & Media Research
Lightspeed GMI and BBC Worldwide for Tackling the elephant: How innovation helped BBC Worldwide master emotion

MRS Award for Applications of Research
RSA for Spotlight on home claims

MRS/BIG Award for Business-to-Business Research
TNS UK and Lightspeed GMI for It’s not business, it’s personal: the power of personal engagement

MRS Award for Financial Services Research
C Space and Zurich Insurance Company for ZCom: Re-engineering a complex business around the customer

MRS Award for Healthcare Research
IFF Research for Improving dementia-friendly health and social care environments

MRS Award for Innovation in Research Methodology
Unilever and WeSeeThrough for Creating a tech start-up research ecosystem for true insights

MRS/AURA Award for Insight Management
TfL, ORC International and 2CV for Next stop: cultural change

MRS Award for International Research
HSBC, BAMM and BDRC Continental for Together we advance: Understanding the emerging affluent

MRS Award New Consumer Insights
Firefish, The Pineapple Lounge and BBC for Black is not the cause, it’s the result

MRS Award for Public Policy/Social Research
TfL and GfK for Accessible London: The Accessibility Mystery Traveller Survey

MRS Silver Medal
Kyle Findlay, Jan Hofmeyr and Alice Louw for The importance of rank for shorter, smarter surveys

MRS/ASC Award for Technology Innovation & Effectiveness
Hall& Partners for The Hub

AQR Prosper Riley-Smith Qualitative Excellence Award
C Space and Avivia for Gamechanger: using co-creation to drive SME innovation and culture change at Aviva

Virginia Valentine Award for Cultural Insights
Flamingo and a global not-for-profit organisation for Why men buy sex

Research-live Award for Best Agency with a turnover above £20million
Flamingo

Research-live Award for Best Agency with a turnover under £20million
MTM

Research-live Award for Best In-house Team
Tesco Insight Team

Research-live Award for Best Innovation
TNS UK

Research-live Award for Best New Agency
ampersand research

Research-live Award for Best Place to Work
The Behavioural Architects

Research-live Award for Client Impact of the Year
BBC

Research-live Award for Newcomer of the Year
Laura Gillespie, ABA Market Research
Sophie Wells, Tempo, Hall & Partners

 

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